Born and raised in Seattle’s Central Area, Cliff Holland graduated from Garfield High School and later become known as a Safeway manager and community activist. Today Holland is known for what he learned and experienced from what he calls lessons from “The Negro Motorist Green Book.” A guidebook for African American travelers, the Green Book listed hotels, boarding houses, taverns, restaurants, service stations and other establishments throughout the country that served African American patrons. Victor H. Green published the book from 1936 to 1966—a time of widespread discrimination. Information found in the Green Book helped increase the safety and treatment of Black Americans.